Engagement Options
We structure our client relationships to meet the needs of our clients and their issues under consideration. We generally have three primary engagement options:
Initiative Based
Designed to address specific issues and opportunities, these engagements are focused on delivering specific output with associated strategic implications and recommendations.
Work sessions
Work sessions may be integrated into broader projects or may be separate initiatives. Work sessions range from a half day to three days, have a structured set of activities, and are meant to address explicit issues. Client attendance and participation is critical to the successful outcome of Work sessions.
Retainer Based
A retainer based relationship allows for year-round partnering and on-going support. Market Directions will likely work on a wide variety of brand performance issues during the retainer period.
