Experience

Our experience reaches into a wide range of industries, we've worked in all types of market climates, issues and settings and we've found solutions that give the results our clients are looking for.

We help many leading companies grow their brands and their businesses.

Restaurant/Retail

Our work in the restaurant field has focused on brand performance relative to finding the brand relevance for younger generations, re-establishing category leadership, uncovering new concept opportunities, re-engineering menu offerings and ideating and assessing product promotions that fit the brand. We are both a strategic planning resource and are instrumental in helping train organizations in how to create the brand experience promised. Similar kinds of work have been conducted for other retailers, including discount stores, supermarkets, home improvement outlets and apparel stores.

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Animal & Pet Care

Market Directions is an active participant in the Animal Health Corridor with a wealth of experience in both the food animal and pet care categories. Our food animal experience spans beef, dairy, swine and poultry and includes dogs, cats, birds, rabbits and horses in pet care. We have delved into the areas of nutrition and health, working with companies that provide feed, medical products and supplies for pets. In this category, we talk with pet owners, breeders, groomers, trainers and veterinarians to help improve brand performance, introduce new brands & brand extensions, and help cull brand portfolios.

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AgriBusiness

Market Directions has extensive experience in the AgriBusiness industry. We have explored and assessed brand performance across many facets of agribusiness, including: seed and crop protection, equipment, farm supply, food processors and manufacturers, trade publications and electronic media, financial services and trade associations.

We have interviewed tens of thousands of farmers, hundreds of dealers, nutritionists and lenders, as well as many in media, legislation and education. Segmentation and uncovering the archetype of customers has provided the focus needed to grow the brands and the business.

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Insurance/Financial

Our insurance client list includes life, health and property insurance both to businesses and to individuals. Stakeholders included in our brand performance process have included policyholders, agents, brokers and benefit administrators. We help our clients understand how to differentiate the brand experience in a very fragmented and volatile environment.

Other financial companies we work with include tax and loan services, banking and mortgage. We talk with their customers and prospects, their employees, CFOs and CEOs to uncover customer needs, wants and interests, and then show the client how to link these interests to the brand relationship and business growth.

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Business-to-Business

Market Directions has extensive experience in business-to-business marketing in a wide variety of industries. Because of the wide range of industries we work with, we have the ability to obtain information from people of all types of industries, including: Marketing professionals, telecom customers, benefits administrators, business owners, scientists and IT contractors.

Our wealth of experience in business-to-business marketing has taught us how to contact that "tough to reach" individual, and how to obtain the cooperation of that person so the voice of the customer can be included in business and brand management planning.

We have learned through experience the importance of combining best customer segmentation based on revenue and profitability with customer loyalty research to truly understand how to effectively market a brand and where resources should be deployed. We also know that many times the brand value has not been captured, and with the customers' insights companies can leverage what is important to the relationship and improve brand value for the customer and the company.

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Consumer Marketing

There are many areas where we have helped clients grow their brands and their business in the consumer market, including: apparel and accessories, automotive, gaming and entertainment, grocery products, home improvement and gardening, media, telecom products and services and travel.

Through our work we've provided brand performance assessment, brand growth and action plans, and set up a Brand Balanced Scorecard so continuous monitoring can lead to new ideas and can sharpen brand strategies.

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