What We Do, Who We Are
Market Directions is a Brand Performance consultancy that provides clear direction for brand growth through the voice of the consumer.
We help companies through new brand acquisition, repositioning, product development, and brand extensions — no matter where your brand is in its lifecycle. Market Directions can help you define a solution that will translate into the business results you're looking for.
Market Directions Becomes Part of The PERT Group
MAY 2009 (BLOOMFIELD, CT) – DALE LERSCH, PRESIDENT OF PERT SURVEY RESEARCH ANNOUNCED THAT PERT HAS ACQUIRED TWO COMPANIES, PULSAR RESEARCH AND MARKET DIRECTIONS, AND IS CHANGING ITS CORPORATE NAME TO The PERT Group.
Ms. Lersch made the following statement today: "We are very pleased to announce the creation of The PERT Group. Our group brings together Market Directions, a brand insights and strategy consulting firm, and Pulsar Research, a customer experience and public policy consulting firm. These two companies will join PERT Survey Research, whose focus is brand health and development. This combination of companies, according to Ms. Lersch, "will give our clients a superior integrated approach to product/service innovation, positioning, and performance".
Trends & Research on Ruralpolitans
